Review An Internship in the Marketing and Sales...

Abstract This paper is a personal review of an internship in the marketing and sales department of B.Z. Berlin (a tabloid newspaper based in Berlin). The paper reviews how my capacities in those department help satisfy the 4Ps (promotion, price, placement, and product) of marketing. Different components of the marketing mix exhibited in my duties included creating a balance of salacious with genuinely positive and heart-warming news; creating cash giveaways to generate regular readership; diffusing criticism of the tabloid industry through balanced reporting of positive news; and encouraging advertisers to buy space in both the online and the print version of the tabloid. The paper also uses the The Paradigm of Survival, to analyze the tabloids marketing mix. This theory stresses the need for all products to be marketed based upon their ability to satisfy basic human needs, such as sexual desire, fear, or security. As well as personal reflections the paper contains analysis of the cu rrent state of the news industry and the challenges of coping with a world in which papers must compete for readers and advertising revenue both online and in print. KEYWORDS: tabloid, 4Ps, Paradigm of Survival; Marketing Mix; Newspaper Industry Internship review: The marketing and sales department of B.Z. Berlin While interning at the marketing and sales department at B.Z. Berlin (a tabloid newspaper in Berlin), I was able to gain an insiders view of how both print and digitalShow MoreRelatedInternship Review: The Marketing and Sales Department of B. Z. Newspaper, Berlin1757 Words   |  7 Pages Internship review: The marketing and sales department of B.Z. Berlin While interning at the marketing and sales department at B.Z. Berlin (a tabloid newspaper in Berlin), I was able to gain an insiders view of how both print and digital publications must position themselves in the competitive, ever-changing news marketplace. Marketing within the communications industry is extremely cutthroat and even relatively popular tabloids with an established readership like B.Z. Berlin must fight for marketRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSingapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik ArtRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia

Understanding The Culture Of The Patient - 970 Words

Obtaining information and understanding the culture of the patient can better help the nurse be a patient advocate. The nursing staff at MCMC did not advocate for the Lia or her family. Part of being an advocate is understanding what the barriers are for the patient and the staff and helping bridge the gaps. Involving family in decision making and assisting in making sure that the patient and family clearly understand what is being discussed is advocacy. I believe in the case of the Lee family that the nurses caring for Lia in the hospital and the visiting nurses, there was huge opportunity for the staff to learn about the belief of the Hmong culture. As Lia continued to be admitted to the hospital and struggle with medication administration, staff should pursue finding the reasons why and helping to facilitate meetings to help all the staff understands what the goal is for the patient as determined by the family and the physicians. The specific units could incorporate a cultur al competence at monthly staff meetings and take turns educating the other staff about the people they may care for in their surrounding area. I believe there is also opportunity to include people from the different cultures and let them share with the staff the information they see important. Working to identify the needs of the patient and family is very important. In order to be in tune with the needs of others, I think it is very important for the nurse to do Critical Reflection.Show MoreRelatedUnderstanding The Chinese Culture Of A Chinese Patient1205 Words   |  5 PagesMany health care professionals think that if patients are just treated with respect, then cultural issues will be avoided. That statement is not the correct. Five points of area that affect nursing care when taking care of a Chinese patient, are the cultural beliefs with medical treatments, who and when to discuss the prognosis and medical treatment to, dietary beliefs, pregnancies beliefs, and death and dying. Many Chinese people believe in traditional Chinese medical treatments, andRead MoreUnderstanding Culture And Its Impact On Patient And Family Centered Care859 Words   |  4 PagesONLINE ASSIGNMENT- UNDERSTANDING CULTURE AND ITS IMPACT ON PATIENT AND FAMILY CENTERED CARE GROUP NO:4 Kinjal Jadav (695311) Jashandeep Kaur (699017) Manjeet kaur Kansrey (692907) Renu Rani (693299) Parveen Kaur (694604) Jyoti (693697) LHC 1014 Lambton College in Toronto Carrie Buchyns February 10, 2017 Introduction Culture includes beliefs, values, habits, traditions, attitude and language shared by a same racial group living in a particular geographical area. It is dynamic andRead MorePediatric Nurse Practitioners : Care For Patients From A Diverse Cultures1170 Words   |  5 Pages Cultural Analysis Peggy Berthelette-Brochu NRSG 6275 Northeastern University March 15, 2016 Pediatric Nurse Practitioners will care for patients from a multitude of diverse cultures. This care requires an in-depth cultural understanding. Knowledge of cultures and learned skills are vital to provide effective quality care. The ever-changing demographics and disparities in health care present as challenging. Providing cultural competent care is the essential core in today’s vastRead MoreDiversity and Cultural Competence in Family Therapy Essay1050 Words   |  5 Pagesneeds, and emotions. The therapist must be aware of the clients history, values, and culture in order to provide effective therapy. This paper will outline and provide information as to the importance of cultural competence and diversity in family therapy. What is Cultural Competence? Culture can be defined as behaviors exhibited by certain racial, religious, social or ethnic groups. Some factors in which culture may vary include: family structure, education, and socioeconomic status (Kodjo, 2009)Read MoreHcs 320 Health Care Communication Essays860 Words   |  4 Pagesreceiver so that there is an understanding of the message. Achievement of sending the message occurs by using words, gestures, sounds, and drawings. The second step of effective communication is message delivery to the receiver. This occurs by conversation. Conversation can happen in multiple forms. Face-to-face, sound, and senses, and using current technology are forms of conversation. The third step of effective communication occurs with the receiver understanding and processing the informationRead MoreThe Important Aspects Of Effective Nursing923 Words   |  4 Pagescommunicating with patients, families, physicians, peers and ancillary departments is necessary. Communication is not only verbal with language, words and sound, but also non-verbal. Non-verbal behaviors such as touch, facial expressions, eye contact and movement, posture and silence make up more than half of the art of communication (Giger, 2013). The population in the United States is comprised of various cultures with different views of the meaning of non-verbal communication. Understanding the views ofRead MoreCommunication Theory Paper969 Words   |  4 Pagesworkforce communicating has an impact on how well employees, patient and family members interact together. Many communication issues arise due to the fact that there are many employees from different cultures and different genders. These issues have an impact on how effectively tasks are done within the organization causing concerns with family members, patients and even coworkers. The different individuals that are from different cultures and genders have different ways on which they communicationRead MoreObamacare : The Land Of The Free137 3 Words   |  6 Pagesis a myriad of problems that exist within the system preventing it from being efficient. Billions of dollars are poured into the system for medication and treatment, when a lot of this spending is unnecessary. In 2010, President Obama signed the Patient Protection and affordable Care Act into law, otherwise known as Obamacare. The goal of this law is to expand healthcare and effectively lower the cost of health care, but there are plenty alternatives that need to be addressed as well to lower theRead MoreRecognizing the Need for Cultural Change1137 Words   |  5 Pagesdemographics profiles illustrates a nation rich in culture and culture diversity. By the year 2050, there will be a 50% increase in minorities (Seibert,Stridh-Igo, Zimmerman, 2002). Culture is an organized group of learned responses. Culture is important because it allows us to interact within our society. Culture creates a highly mobile and a constantly changing environment revealing the need for new levels of culture awareness and culture sensitivity. These issues are important to understandRead MoreEssay Culture Health Beliefs1609 Words   |  7 PagesWhy are Culture Health Beliefs so Important in a Health Care Setting? Why are Culture Beliefs so Important in a Health Care Setting? There are many cultures out in the world today that practice beliefs different than those in the United States. America is based off Western Culture and traditional medicine practices which focus on preventative and curative medicine. Most cultures around the world practice folk medicine, which focus more on the person as a whole with remedies and ceremonies rather

Community Assessment Essay - 5210 Words

Abstract This paper will conduct a community assessment of Marion County, Indiana. Marion County is located in the heart of Indianapolis, which is the capital of the state of Indiana. Marion County was created April 1, 1822 and was formed from Delaware New Purchase. It was named after General Frances Marion from South Carolina in the Revolutionary War period. This assessment will address the health needs and risks of Marion County through the use of the WGU assessment forms identifying the population’s economic status, neighborhood and community safety inventory, cultural assessment, and the disaster assessment and planning guide. Marion County Indiana Population Economic Status Assessment Marion County, Indiana had a†¦show more content†¦The community of Marion County according to the 2010 U. S. Census was comprised of 58.6% of the population as non-Hispanic White, 27.2% non-Hispanic Black or African American, 0.2% non-Hispanic American Indian and Alaska Native, 2.1% non-Hispanic Asian, 0.3% from some other race (non-Hispanic) and 2.2% of two or more races (non-Hispanic). 9.4% of Indianapolis population was of Hispanic, Latino, or Spanish origin (U.S. Census, 2010). The percent of Latino’s in Marion County has increased over 50% within the last 10 years going from 33,000 to more than 84,000 according to new census figures posted as of February 2011. Safety Hazards in the Natural Environment Air pollution is associated with a wide range of health risks, including respiratory problems, allergies, cancer, lead poisoning, and others. Marion County is in compliance with air quality standards established by the Environmental Protection Agency (EPA) for ozone, carbon monoxide, nitrogen dioxide, sulfur dioxide, particulates, and lead. Radon, on the other hand, is a naturally occurring radioactive gas, which emanates from rocks and soil that contributes to the incidence of lung cancer. Children appear to be at a higher risk for lung cancer because they are more sensitive to the ionizing effects of radiation than adults, and parents that smoke amplifies their children’s risk. Marion County as a whole, has been categorized by the EPA asShow MoreRelatedCommunity Health Assessment of a Community2461 Words   |  10 Pages Community assessment and analysis Presentation Red group Interview with Community health Nurse Essex County New Jersey Demographic of Essex County Essex County is located in the North eastern part of new jersey. The history of Essex county dates back to 1666 when 30 families from Connecticut established settlement along the banks of Passaic river. Essex County was officially established in 1682 by east jersey legislatureRead MoreCommunity Windshield Assessment2564 Words   |  11 PagesCaring for Populations: Milestone1: Community Windshield Survey Form Directions: Please refer to the Milestone 1: Community Windshield Survey Guidelines and grading rubric found in Doc Sharing for specific instructions in order to complete the information below. This assignment is worth 150 points. Type your name above and your answers below directly on this form. Click Save as and save the file with the assignment name and your last name (e.g., â€Å"NR443 Windshield Survey Form_Smith†). When youRead MoreCommunity Needs Assessment Essay1621 Words   |  7 PagesResearch Method Paper A Community Needs Assessment Research is conducted in a variety of different ways using different methods and methodologies. How these methods are used is imperative to how clear and accurate research will be. Community needs assessment is a research method used by many researchers that assists in finding gaps within a particular target group within a particular community. Throughout this paper I will discuss what a community needs assessment is and when and how it isRead MoreEssay on Scottsdale, Az Community Assessment1829 Words   |  8 PagesRunning head: SCOTTSDALE: COMMUNITY ASSESSMENT AND ANALYSIS Scottsdale: Community Assessment and Analysis Jennifer Hensley Megan Kehrli Isha Maina Maribel Martinez Kelly Simpson Lisa Taylor Grand Canyon University: NRS-427v Community Health February 3, 2013 Scottsdale: Community Assessment and Analysis Scottsdale, Arizona was incorporated in 1951 and is the sixth largest city in Arizona (City of Scottsdale, 2013). Scottsdale is 184.2 square miles located in the picturesqueRead MoreThe World Of Assessment On The Education Community1951 Words   |  8 PagesAbstract This paper was created to explore the world of assessment issues in the education community. This paper was focused on using state tests in order to formally evaluate teachers. Teachers are being evaluated all the time to determine whether they are fit to be in the classroom. This paper focuses on the issues created by NCLB as well as race to the top. It has become a competition to have teachers get the best state scores on tests. These scores are how we are evaluating our current andRead MoreFunctional Health Patterns Community Assessment2781 Words   |  12 Pages------------------------------------------------- Functional Health Patterns Community Assessment Guide * Functional Health Pattern (FHP) Template Directions: This FHP template is to be used for organizing community assessment data in preparation for completion of your collaborative learning community (CLC) assignment. Address every bulleted statement in each section with data or rationale for deferral. You may also add additional bullet points if applicable to your community. Value/Belief Pattern Predominant ethnicRead MoreA Needs Assessment Survey in a Gastroenterology Endoscopy Community of Practice12128 Words   |  49 Pagesï » ¿A NEEDS ASSESSMENT SURVEY FOR A GASTROENTEROLOGY ENDOSCOPY COMMUNITY OF PRACTICE A Clinical Capstone Proposal Presented to the Faculty of the School of Health Sciences La Salle University In Fulfillment Of the Requirements for the Degree Doctor of Nursing Practice By Jordan Hopchik Doctor of Nursing Practice Program COPYRIGHT BY JORDAN HOPCHIK 2014 Title of Clinical Capstone Proposal: A NEEDS ASSESSMENT SURVEY FOR A GASTROENTEROLOGY ENDOSCOPY Read MoreA Community Assessment Of 70806 Baton Rouge3485 Words   |  14 PagesA Community Assessment of 70806 Baton Rouge. The 70806 of Baton Rouge, LA consists of a diverse community of college students, low income and middle class income areas. Driving through the community reveals income inequality, poverty and opulence, homelessness and extravagant houses, healthy youth and elderly sick individuals. It was a challenge to assess the 70806 due to the great diversity but a much greater challenge to come up with viable. Description of the Community The community of 70806Read MoreCommunity Assessment930 Words   |  4 PagesRunning head: COMMUNITY ASSMENT AND MARCO ANALYSIS 1 Community Assessment and Marco Analysis and Assessment of Community needs and Identification of Macro Themes Affecting solution to the Community Problems Mabel A. D. Brown San Diego State University COMMUNITY ASSESSMENT AND MACRO ANALYSIS 2 Abstract This paper explores the assessment of a community agency Sharp Mary Birch Hospital for Woman amp;Read MoreCommunity Assessment And Its Impact On The Community1778 Words   |  8 PagesAnderson and McFarlane (2004) defined community assessment as a process; it is the act of becoming acquainted with a community (p.169). Community Assessment is similar to a physical assessment of a person because one has to review the history, examine all areas thoroughly, and report problem areas encountered. The community I assessed was Little Haiti. During the assessment, I was able to participate in various activities that helped transition into the community. The main method used in learning about

Guanxi in Jeopardy free essay sample

Case Study Motosuzhou Electrowide Guanxi in Jeopardy Discussion forum Main characteristics of Chinese culture. How do these differences relate to the negotiation process Criteria that should be used in selecting a Joint venture partner. Have those criteria been met in this situation? Discussion forum Cont.. Evaluation of the composition of Electrowides team and of Motosuzhous team and their choices for this negotiation. Should Barb Morgan have been on the negotiating team. What should Tom Sherman do? Main characteristics of Chinese culture Meet Greet Chinese generally shake hands when they greet guests Do not touch anyone unless you know them very well. Do NOT embrace or slap Chinese on the back. Introduce your colleagues and allow guests to introduce themselves Business Card Etiquette carry plenty of business cards; if possible get a translated, bi-lingual version Use both hands when presenting and ensure that the writing on the card is facing the recipient Cards should be received with both hands and placed on the table in front of you to mmediately put the card in your pocket or bag is considered rude Spend a few seconds reading it. We will write a custom essay sample on Guanxi in Jeopardy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This not only helps you to remember name but also show a sign of respect for the other person Do NOT write on someone elses business card. Form of address in the West, where you may call someone by his or her first name shortly after meeting for the first time. in China almost no one is called by the given name alone, except by close relatives or extremely intimate friends of long standing

Lesson Plan Essays - Lesson Plan, Pedagogy, Teaching, Texture

Lesson Plan LESSON PLAN TITLE: Touch Grade Level: Pre-school (12-18 months) Subject: Language development, vocabulary enrichment, and science Source: www.lessonplanspage.com Materials: feelie bucket Items of different texture Time: 15-30 minutes Objective: The child will be introduced to sensory descriptors, including smooth, rough, hard, and soft. The child will understand that objects can be described with one or more of these words, such as smooth and hard. Procedure: 1. Introduce the sense of touch by asking students what they can do with there hands. Lead the class to see that they touch things with their hands, and then ask them if everything feels the same when they touch it. You may have to lead the discussion by asking them how the carpet or floor feels. Introduce the words rough, smooth, hard and soft. Be sure to give examples of each so that the students can begin to associate these words with concrete examples. 2. Place the feelie bucket on the floor during circle time. Have each student put there hand into the bucket and pull an item out. Ask the children to describe the item they have found. Encourage the children to touch all or the objects. Assessments: Ask children later in the day to describe the way things feel. Repeat the activity a few days later and see if the children can identify the objects by their appropriate desciptive words. Education Essays

How to Reduce Your Financial Stress in College

How to Reduce Your Financial Stress in College For many students, college is the first time they are in control of the majority of their finances. You might now suddenly be responsible for paying your own bills, working a job that you need to make ends meet, and/or making the scholarship money you get in August last through December. Unfortunately, these new financial responsibilities come within a context where money is often unusually tight. So how can you avoid being stressed about your financial situation while in college? Get a Job that Doesnt Stress You out If the responsibilities at your job are making you stressed out, its time to find another job. Make sure, of course, that your hourly wage is enough to help you meet your financial obligations. On that same note, however, your job shouldnt be providing a paycheck and causing you to seriously stress out. Look for a good on-campus job or one near campus that offer a relaxed work environment that is supportive and understanding of your life (and responsibilities) as a college student. Make a Budget The very idea of a budget often makes people think of having to sit down with a calculator, track every penny they spend, and go without the things they want the most. This, of course, is only true if thats what you want to make your budget look like. Set aside 30 minutes at the start of every semester to list what your expenses will be. Then figure out how much youll need each month to cover these expenses and what sources of income youll have (on-campus job, money from your parents, scholarship money, etc.). And then ... voila! You have a budget. Knowing what your expenses will be ahead of time can help you figure out how much money youll need and when. And knowing that kind of information will greatly reduce the financial stress in your life (not to mention having to bum off of your friends meal plans at the end of each semester when yours gets low). Stick to Your Budget Having an awesome budget doesnt mean anything if you dont stick with it. So check in with your financial self every week about how your spending looks. Do you have enough in your account to still meet the expenses youll have for the rest of the semester? Is your spending on track? If not, what do you need to cut down on, and where can you find some extra funds during your time in school? Understand the Difference Between Wants and Needs Do you need a winter jacket while in college? Of course. Do you need to have a brand-new, expensive winter jacket every year while in college? Definitely not. You may want to have a brand-new, expensive winter jacket each year, but you definitely dont need one. When it comes to looking at how you spend your money, make sure you differentiate between wants and needs. For example: Need coffee? Fair enough! Need coffee at $4 a cup at the coffee shop on campus? Nope! Consider brewing some at home and bringing it to campus in a travel mug that will keep it warm throughout your first class of the day. (Added bonus: Youll save your budget and the environment at the same time!) Cut out Costs Wherever Possible See how long you can go without spending any money, either with cash or through your debit and credit card(s). What were you able to live without? What kinds of things could be cut from your budget that you wouldnt miss too much but that would help you save money? What kinds of things could you easily do without? What kinds of things are expensive but not really worth what you have to pay for them? Saving money in college might be easier than you first think. Keep Track of Where Your Money Goes Your bank may offer something online or you can choose to use a website, like mint.com, that helps you see where your money goes each month. Even if you think you know where and how you spend your money, actually seeing it graphed out can be an eye-opening experience―and key for you to reduce your financial stress during your time in school. Avoid Using Your Credit Cards Sure, there can be times to use your credit card in college, but those times should be few and far between. If you think things are tight and stressful now, imagine what theyd be like if you racked up a lot of credit card debt, couldnt make your minimum payments, and had creditors calling to harass you all day long. While credit cards can be good in a pinch, they should definitely be a last resort. Talk to the Financial Aid Office If your financial situation in college is causing you significant stress, it may be because youre in a situation that is financial unsustainable. While most students experience tight budgets, they shouldnt be so tight that the stress they cause is overwhelming. Make an appointment to talk to a financial aid officer to discuss your financial aid package. Even if your school cant make any changes to your package, they might be able to suggest some external resources that can help you with your finances―and, consequently, with your stress levels. Know Where to Get Money in an Emergency Some of your financial stress may be coming from not having an answer to the What will I do if something major happens? question. For example, you might know you dont have the money to fly home if theres a family emergency, or you might not having the money to fix your car, which you need to get to school, if you were in an accident or needed a major repair. Spending a little time now to figure out where to get money in an emergency can help alleviate the stress that comes from feeling like youre walking on thin financial ice all of the time. Be Honest With Your Parents or Sources of Financial Support Your parents may think theyre sending you enough money or that your taking an on-campus job will distract you from your academics, but the reality can sometimes be a little different. If you need to change something in your financial situation, be honest with those who are contributing to (or depending on) your college finances. Asking for help might be intimidating but it might also be a great way to ease up on the factors causing you stress day in and day out. Make Time to Apply for More Scholarships Every year, its impossible to miss the news headlines that report on just how much money in scholarships goes unclaimed. No matter how tight your time is, you can always find a few minutes here and there to find and apply for more scholarships. Think about it: If that $10,000 scholarship only took you 4 hours to research and apply for, wasnt that a good way to spend your time? Thats like earning $2,500 an hour! Spending half an hour here and there to find scholarships can be one of the best ways to spend your time and reduce, over the long-term, the financial stress in college. After all, arent there more exciting things youd like to be focusing on?

How can leaders lead when they don't know what to expect Essay

How can leaders lead when they don't know what to expect - Essay Example Similarly setting a firm goal for the organization is one of the few essentials that must be adhered in practicing successful leadership. It is in this context that leaders, to be effective in implementing successful strategies, must obtain a succinct understanding of what to expect from their followers and benefactors of their leadership practices (Kerr & Jermier, 1978). Focusing on this argumentive statement, the aim of the essay is to evaluate the significance leader’s ability to make accurate expectations when defining goals and implementing strategies likewise. In order to accomplish this particular aim, the essay emphasizes conducting a literature review to gain an in-depth knowledge about the factors that determine leadership success in the 21st century context, followed by a case example analysis in respect to the Affordable Care Act policy enforced by the US President Mr. Barack Obama. Based on the information obtained through these sections, a critical discussion has been conducted in this essay to derive a brief conclusion directly implying on the argument statement; i.e. â€Å"How can leaders lead when they don’t know what to expect?† The Concept and Role of Leadership in the 21st Century According to Kaiser & Hogan (2005), although leadership has remained a topic of interest for many years, and many researchers have contributed in the study of leadership, it still lacks a firm definition that can replicate its multidimensional features in an all-inclusive manner. According to Judge & et. al., (2002), it is because of the fact that leadership practices depend on situational contexts, where the qualities of the followers and the availability of resources play a vital role in determining overall leadership effectiveness also involving value-based philosophical attributes as major influences, defining the concept in a scientific way as similar to other societal concepts, becomes a major challenge. Nevertheless, almost all the expla nations derived in the current phenomenon focus on one common feature of successful leadership that the effectiveness of these practices depend on the leader’s ability to understand or decode the change needs and define their expectations accordingly (Judge & et. al., 2002). It is in this context that Fry (2003) argued leaders to be attending both the task oriented and social or emotional issues through the directive and supportive behaviors, which further raises complexities in understanding the ability of the resources available and decide upon their expectations thereon. According to the House (1996), the contingency theory emphasizes that an effective leadership approach must have a link between the leader’s behavior and the situational conditions that further determines their accuracy of expectations. Expanding the contingency theory, House (1996) further argued that the path-goal theory of leadership joins the participative and achievement oriented leader’ s behaviors with their directive and supportive behavioral needs to focus on the association amid performance-reward and explain the follower about the importance of such associations in order to perform