Review An Internship in the Marketing and Sales...

Abstract This paper is a personal review of an internship in the marketing and sales department of B.Z. Berlin (a tabloid newspaper based in Berlin). The paper reviews how my capacities in those department help satisfy the 4Ps (promotion, price, placement, and product) of marketing. Different components of the marketing mix exhibited in my duties included creating a balance of salacious with genuinely positive and heart-warming news; creating cash giveaways to generate regular readership; diffusing criticism of the tabloid industry through balanced reporting of positive news; and encouraging advertisers to buy space in both the online and the print version of the tabloid. The paper also uses the The Paradigm of Survival, to analyze the tabloids marketing mix. This theory stresses the need for all products to be marketed based upon their ability to satisfy basic human needs, such as sexual desire, fear, or security. As well as personal reflections the paper contains analysis of the cu rrent state of the news industry and the challenges of coping with a world in which papers must compete for readers and advertising revenue both online and in print. KEYWORDS: tabloid, 4Ps, Paradigm of Survival; Marketing Mix; Newspaper Industry Internship review: The marketing and sales department of B.Z. Berlin While interning at the marketing and sales department at B.Z. Berlin (a tabloid newspaper in Berlin), I was able to gain an insiders view of how both print and digitalShow MoreRelatedInternship Review: The Marketing and Sales Department of B. Z. Newspaper, Berlin1757 Words   |  7 Pages Internship review: The marketing and sales department of B.Z. Berlin While interning at the marketing and sales department at B.Z. Berlin (a tabloid newspaper in Berlin), I was able to gain an insiders view of how both print and digital publications must position themselves in the competitive, ever-changing news marketplace. Marketing within the communications industry is extremely cutthroat and even relatively popular tabloids with an established readership like B.Z. Berlin must fight for marketRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSingapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik ArtRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia

Understanding The Culture Of The Patient - 970 Words

Obtaining information and understanding the culture of the patient can better help the nurse be a patient advocate. The nursing staff at MCMC did not advocate for the Lia or her family. Part of being an advocate is understanding what the barriers are for the patient and the staff and helping bridge the gaps. Involving family in decision making and assisting in making sure that the patient and family clearly understand what is being discussed is advocacy. I believe in the case of the Lee family that the nurses caring for Lia in the hospital and the visiting nurses, there was huge opportunity for the staff to learn about the belief of the Hmong culture. As Lia continued to be admitted to the hospital and struggle with medication administration, staff should pursue finding the reasons why and helping to facilitate meetings to help all the staff understands what the goal is for the patient as determined by the family and the physicians. The specific units could incorporate a cultur al competence at monthly staff meetings and take turns educating the other staff about the people they may care for in their surrounding area. I believe there is also opportunity to include people from the different cultures and let them share with the staff the information they see important. Working to identify the needs of the patient and family is very important. In order to be in tune with the needs of others, I think it is very important for the nurse to do Critical Reflection.Show MoreRelatedUnderstanding The Chinese Culture Of A Chinese Patient1205 Words   |  5 PagesMany health care professionals think that if patients are just treated with respect, then cultural issues will be avoided. That statement is not the correct. Five points of area that affect nursing care when taking care of a Chinese patient, are the cultural beliefs with medical treatments, who and when to discuss the prognosis and medical treatment to, dietary beliefs, pregnancies beliefs, and death and dying. Many Chinese people believe in traditional Chinese medical treatments, andRead MoreUnderstanding Culture And Its Impact On Patient And Family Centered Care859 Words   |  4 PagesONLINE ASSIGNMENT- UNDERSTANDING CULTURE AND ITS IMPACT ON PATIENT AND FAMILY CENTERED CARE GROUP NO:4 Kinjal Jadav (695311) Jashandeep Kaur (699017) Manjeet kaur Kansrey (692907) Renu Rani (693299) Parveen Kaur (694604) Jyoti (693697) LHC 1014 Lambton College in Toronto Carrie Buchyns February 10, 2017 Introduction Culture includes beliefs, values, habits, traditions, attitude and language shared by a same racial group living in a particular geographical area. It is dynamic andRead MorePediatric Nurse Practitioners : Care For Patients From A Diverse Cultures1170 Words   |  5 Pages Cultural Analysis Peggy Berthelette-Brochu NRSG 6275 Northeastern University March 15, 2016 Pediatric Nurse Practitioners will care for patients from a multitude of diverse cultures. This care requires an in-depth cultural understanding. Knowledge of cultures and learned skills are vital to provide effective quality care. The ever-changing demographics and disparities in health care present as challenging. Providing cultural competent care is the essential core in today’s vastRead MoreDiversity and Cultural Competence in Family Therapy Essay1050 Words   |  5 Pagesneeds, and emotions. The therapist must be aware of the clients history, values, and culture in order to provide effective therapy. This paper will outline and provide information as to the importance of cultural competence and diversity in family therapy. What is Cultural Competence? Culture can be defined as behaviors exhibited by certain racial, religious, social or ethnic groups. Some factors in which culture may vary include: family structure, education, and socioeconomic status (Kodjo, 2009)Read MoreHcs 320 Health Care Communication Essays860 Words   |  4 Pagesreceiver so that there is an understanding of the message. Achievement of sending the message occurs by using words, gestures, sounds, and drawings. The second step of effective communication is message delivery to the receiver. This occurs by conversation. Conversation can happen in multiple forms. Face-to-face, sound, and senses, and using current technology are forms of conversation. The third step of effective communication occurs with the receiver understanding and processing the informationRead MoreThe Important Aspects Of Effective Nursing923 Words   |  4 Pagescommunicating with patients, families, physicians, peers and ancillary departments is necessary. Communication is not only verbal with language, words and sound, but also non-verbal. Non-verbal behaviors such as touch, facial expressions, eye contact and movement, posture and silence make up more than half of the art of communication (Giger, 2013). The population in the United States is comprised of various cultures with different views of the meaning of non-verbal communication. Understanding the views ofRead MoreCommunication Theory Paper969 Words   |  4 Pagesworkforce communicating has an impact on how well employees, patient and family members interact together. Many communication issues arise due to the fact that there are many employees from different cultures and different genders. These issues have an impact on how effectively tasks are done within the organization causing concerns with family members, patients and even coworkers. The different individuals that are from different cultures and genders have different ways on which they communicationRead MoreObamacare : The Land Of The Free137 3 Words   |  6 Pagesis a myriad of problems that exist within the system preventing it from being efficient. Billions of dollars are poured into the system for medication and treatment, when a lot of this spending is unnecessary. In 2010, President Obama signed the Patient Protection and affordable Care Act into law, otherwise known as Obamacare. The goal of this law is to expand healthcare and effectively lower the cost of health care, but there are plenty alternatives that need to be addressed as well to lower theRead MoreRecognizing the Need for Cultural Change1137 Words   |  5 Pagesdemographics profiles illustrates a nation rich in culture and culture diversity. By the year 2050, there will be a 50% increase in minorities (Seibert,Stridh-Igo, Zimmerman, 2002). Culture is an organized group of learned responses. Culture is important because it allows us to interact within our society. Culture creates a highly mobile and a constantly changing environment revealing the need for new levels of culture awareness and culture sensitivity. These issues are important to understandRead MoreEssay Culture Health Beliefs1609 Words   |  7 PagesWhy are Culture Health Beliefs so Important in a Health Care Setting? Why are Culture Beliefs so Important in a Health Care Setting? There are many cultures out in the world today that practice beliefs different than those in the United States. America is based off Western Culture and traditional medicine practices which focus on preventative and curative medicine. Most cultures around the world practice folk medicine, which focus more on the person as a whole with remedies and ceremonies rather

Community Assessment Essay - 5210 Words

Abstract This paper will conduct a community assessment of Marion County, Indiana. Marion County is located in the heart of Indianapolis, which is the capital of the state of Indiana. Marion County was created April 1, 1822 and was formed from Delaware New Purchase. It was named after General Frances Marion from South Carolina in the Revolutionary War period. This assessment will address the health needs and risks of Marion County through the use of the WGU assessment forms identifying the population’s economic status, neighborhood and community safety inventory, cultural assessment, and the disaster assessment and planning guide. Marion County Indiana Population Economic Status Assessment Marion County, Indiana had a†¦show more content†¦The community of Marion County according to the 2010 U. S. Census was comprised of 58.6% of the population as non-Hispanic White, 27.2% non-Hispanic Black or African American, 0.2% non-Hispanic American Indian and Alaska Native, 2.1% non-Hispanic Asian, 0.3% from some other race (non-Hispanic) and 2.2% of two or more races (non-Hispanic). 9.4% of Indianapolis population was of Hispanic, Latino, or Spanish origin (U.S. Census, 2010). The percent of Latino’s in Marion County has increased over 50% within the last 10 years going from 33,000 to more than 84,000 according to new census figures posted as of February 2011. Safety Hazards in the Natural Environment Air pollution is associated with a wide range of health risks, including respiratory problems, allergies, cancer, lead poisoning, and others. Marion County is in compliance with air quality standards established by the Environmental Protection Agency (EPA) for ozone, carbon monoxide, nitrogen dioxide, sulfur dioxide, particulates, and lead. Radon, on the other hand, is a naturally occurring radioactive gas, which emanates from rocks and soil that contributes to the incidence of lung cancer. Children appear to be at a higher risk for lung cancer because they are more sensitive to the ionizing effects of radiation than adults, and parents that smoke amplifies their children’s risk. Marion County as a whole, has been categorized by the EPA asShow MoreRelatedCommunity Health Assessment of a Community2461 Words   |  10 Pages Community assessment and analysis Presentation Red group Interview with Community health Nurse Essex County New Jersey Demographic of Essex County Essex County is located in the North eastern part of new jersey. The history of Essex county dates back to 1666 when 30 families from Connecticut established settlement along the banks of Passaic river. 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Community needs assessment is a research method used by many researchers that assists in finding gaps within a particular target group within a particular community. Throughout this paper I will discuss what a community needs assessment is and when and how it isRead MoreEssay on Scottsdale, Az Community Assessment1829 Words   |  8 PagesRunning head: SCOTTSDALE: COMMUNITY ASSESSMENT AND ANALYSIS Scottsdale: Community Assessment and Analysis Jennifer Hensley Megan Kehrli Isha Maina Maribel Martinez Kelly Simpson Lisa Taylor Grand Canyon University: NRS-427v Community Health February 3, 2013 Scottsdale: Community Assessment and Analysis Scottsdale, Arizona was incorporated in 1951 and is the sixth largest city in Arizona (City of Scottsdale, 2013). Scottsdale is 184.2 square miles located in the picturesqueRead MoreThe World Of Assessment On The Education Community1951 Words   |  8 PagesAbstract This paper was created to explore the world of assessment issues in the education community. This paper was focused on using state tests in order to formally evaluate teachers. Teachers are being evaluated all the time to determine whether they are fit to be in the classroom. This paper focuses on the issues created by NCLB as well as race to the top. It has become a competition to have teachers get the best state scores on tests. These scores are how we are evaluating our current andRead MoreFunctional Health Patterns Community Assessment2781 Words   |  12 Pages------------------------------------------------- Functional Health Patterns Community Assessment Guide * Functional Health Pattern (FHP) Template Directions: This FHP template is to be used for organizing community assessment data in preparation for completion of your collaborative learning community (CLC) assignment. Address every bulleted statement in each section with data or rationale for deferral. You may also add additional bullet points if applicable to your community. Value/Belief Pattern Predominant ethnicRead MoreA Needs Assessment Survey in a Gastroenterology Endoscopy Community of Practice12128 Words   |  49 Pagesï » ¿A NEEDS ASSESSMENT SURVEY FOR A GASTROENTEROLOGY ENDOSCOPY COMMUNITY OF PRACTICE A Clinical Capstone Proposal Presented to the Faculty of the School of Health Sciences La Salle University In Fulfillment Of the Requirements for the Degree Doctor of Nursing Practice By Jordan Hopchik Doctor of Nursing Practice Program COPYRIGHT BY JORDAN HOPCHIK 2014 Title of Clinical Capstone Proposal: A NEEDS ASSESSMENT SURVEY FOR A GASTROENTEROLOGY ENDOSCOPY Read MoreA Community Assessment Of 70806 Baton Rouge3485 Words   |  14 PagesA Community Assessment of 70806 Baton Rouge. The 70806 of Baton Rouge, LA consists of a diverse community of college students, low income and middle class income areas. Driving through the community reveals income inequality, poverty and opulence, homelessness and extravagant houses, healthy youth and elderly sick individuals. It was a challenge to assess the 70806 due to the great diversity but a much greater challenge to come up with viable. Description of the Community The community of 70806Read MoreCommunity Assessment930 Words   |  4 PagesRunning head: COMMUNITY ASSMENT AND MARCO ANALYSIS 1 Community Assessment and Marco Analysis and Assessment of Community needs and Identification of Macro Themes Affecting solution to the Community Problems Mabel A. D. Brown San Diego State University COMMUNITY ASSESSMENT AND MACRO ANALYSIS 2 Abstract This paper explores the assessment of a community agency Sharp Mary Birch Hospital for Woman amp;Read MoreCommunity Assessment And Its Impact On The Community1778 Words   |  8 PagesAnderson and McFarlane (2004) defined community assessment as a process; it is the act of becoming acquainted with a community (p.169). Community Assessment is similar to a physical assessment of a person because one has to review the history, examine all areas thoroughly, and report problem areas encountered. The community I assessed was Little Haiti. During the assessment, I was able to participate in various activities that helped transition into the community. The main method used in learning about

Guanxi in Jeopardy free essay sample

Case Study Motosuzhou Electrowide Guanxi in Jeopardy Discussion forum Main characteristics of Chinese culture. How do these differences relate to the negotiation process Criteria that should be used in selecting a Joint venture partner. Have those criteria been met in this situation? Discussion forum Cont.. Evaluation of the composition of Electrowides team and of Motosuzhous team and their choices for this negotiation. Should Barb Morgan have been on the negotiating team. What should Tom Sherman do? Main characteristics of Chinese culture Meet Greet Chinese generally shake hands when they greet guests Do not touch anyone unless you know them very well. Do NOT embrace or slap Chinese on the back. Introduce your colleagues and allow guests to introduce themselves Business Card Etiquette carry plenty of business cards; if possible get a translated, bi-lingual version Use both hands when presenting and ensure that the writing on the card is facing the recipient Cards should be received with both hands and placed on the table in front of you to mmediately put the card in your pocket or bag is considered rude Spend a few seconds reading it. We will write a custom essay sample on Guanxi in Jeopardy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This not only helps you to remember name but also show a sign of respect for the other person Do NOT write on someone elses business card. Form of address in the West, where you may call someone by his or her first name shortly after meeting for the first time. in China almost no one is called by the given name alone, except by close relatives or extremely intimate friends of long standing